

Hotels
Apartments
Upstalsboom Hotel + Freizeit GmbH & Co. KG is one of the leading holiday providers on the North Sea and Baltic Sea coasts. As the operator of around 70 hotels and holiday apartment complexes, as well as a service partner for investors and owners of holiday properties, this medium-sized group of companies, based in Emden, offers the highest quality standards in the three- to five-star segment at 18 locations along the German coast in selected prime locations.
With Frisian warmth and progressive ideas, the group, which employs around 650 people, has developed dynamically since its foundation in 1976. With a values-driven corporate philosophy, people are at the heart of everything we do.
Enjoy some truly special experiences at Upstalsboom
For an even larger selection of offers, please visit our hotel websites. There you will find a complete overview.
To our hotelsWhether it’s the North Sea or the Baltic Sea – we offer you a selection of 10 hotels along Germany’s most beautiful coastlines.
Each hotel has its own unique charm and is waiting to be discovered by you. Find your favourite spot to unwind, recharge your batteries and take a deep breath.
Set between dune landscapes to the west and seaside resort architecture to the east – here you’ll find your perfect seaside retreat.
Experience unforgettable holiday moments in our cosy holiday apartments on the North Sea and Baltic Sea coasts. Whether it’s endless sandy beaches, fresh sea breezes or idyllic coastal towns – here you’ll find peace, nature and a maritime atmosphere. Perfect for couples, families or solo travellers who love the sea and are looking for relaxation. Book your break now and unwind!
Broaden your holiday horizons: as well as our own holiday homes, we also offer a wide selection of partner holiday homes!
Through our partner UPTOUR, which is also part of the Upstalsboom Group, we currently have over 21,000 carefully selected properties listed for you along the North Sea and Baltic Sea coasts, as well as inland. Bookings for your holiday home are made through the respective agency that manages your holiday home. Whether it’s vast coastal landscapes, idyllic retreats or new favourite destinations – our partner holiday homes open up even more possibilities for the perfect getaway. Looking for the perfect holiday home? We’ve got just the thing, tailored to your wishes.
650 + Employees
10 Hotels
850 + Apartments
1976 Founded in
We combine professional training with your own personal development to help you find your inner compass. With us, you count as a person.
Through various training programmes to develop your specialist knowledge and your personality, as well as Upstalsboom events and participation in important meetings, every single Upstalsboom employee is encouraged to play an active role in the development of the company.
"Empowering people - taking responsibility"
With Bodo Janssen, we have transformed ourselves from an economically driven company into a people- and value-orientated company.
Our philosophy is characterised by many fascinating people and an incredible development that continues to this day and has made it a priority to put people at the centre.

The Upstalsboom Wegbegleiter support people and organisations in their personal and cultural development. The support is 100% experience-based. Their support focuses on the further development of conscious self-leadership, the leadership of others and the strengthening of a meaningful and people-orientated corporate culture